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How Micro-Typography Shapes Credibility Across Markets
When I worked as a CMO in a multinational company, with offices here and there around the Baltic Sea, Europe and beyond, I often encountered presentations that felt slightly misaligned. They were gra
The ROI Calculator – Turn Your Offering into a Business Case
In our article “ The Content Assets That Actually Close Deals ”, we discussed what content helps sales teams progress and close deals faster. The strongest content assets are those that help buyers ma
The Content Assets That Actually Close Deals
In our first year at KontentPlus, we noticed a clear pattern: a small number of content assets consistently help sales teams move deals forward. The rest may build awareness, but rarely influence reve
Marketing Without a CMO: A Content Operating Model
Most marketing models are built for organizations with a CMO, a full team, and time to plan. They assume campaign cycles, specialist roles, clean handoffs, and clear ownership. That’s not how many B2B
Life After Founder-Led Marketing
What Comes Before Hiring a CMO? For many B2B companies, marketing begins with the founder. For good reason. In the early stages, founder-led marketing is often the fastest and most effective option.
Content Manager at KontentPlus
We’re Hiring a Content Manager at KontentPlus At KontentPlus, content isn’t an afterthought. It’s infrastructure. We work with B2B companies that need to create content that actually does something: c
Content Marketing 2026: Reduced Agency Dependence and AI-Driven Transformation
One year into KontentPlus’ journey, we’ve seen that many still use AI primarily as an individual productivity tool. We believe - and hope - that this year the focus will instead shift toward accelerat
Design Trends 2026: From Noise to Meaning
For a while, digital design has been loud. Visually aggressive interfaces. Experimental AI aesthetics. Over-produced, over-animated experiences trying to prove how advanced they are. But that phase is
Information, Knowledge and Wisdom: How Ai Accelerates Insight - But Humans Shape Direction
Technology has always forced us to rethink how we work. The internet took information to new heights. Now ai is doing the same for knowledge. But the factor that truly determines where organisations a
What Did We Expect from 2025, and What Has Really Happened?
Heading into 2025, everyone expected content to explode. However, something more than “faster and more content” has evolved in KontentPlus’ recent assignments. In the last 6 months, we’ve delivered fa
Swedish CEOs Take the Lead on Ai
Sweden is emerging as one of the world’s most forward-thinking markets when it comes to artificial intelligence. According to KPMG’s CEO Outlook 2025 , highlighted by Dagens Industri , Swedish busin
Turn What Happens Daily into Strategic Content
Most companies generate a wealth of content opportunities, it just happens in the flow of everyday work. In management meetings, client presentations, onboarding sessions, or team discussions. That’s
Your Bespoke Ai for Strategic, Ad-Hoc and Everyday Content
You need content that follows your goals and your plan, but you also need the ability to create strategic documents when they matter most. With a well-trained Bespoke ai and an effective content syste
B2C Keeps Teaching B2B New Tricks
In marketing, B2C usually moves first. Consumer brands test new formats, behaviors, and ideas in the wild – and when they work, B2B quietly borrows them. Throughout my career, I’ve made a habit of ste
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