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Beyond the Ai Hype: How KontentPlus Turns Content from Commodity to Strategy
Every week, there’s a new “revolutionary” ai writer making big promises. But behind the scenes, most rely on the same public models – producing look-alike content that Google now pushes down the ranki
B2C Keeps Teaching B2B New Tricks
In marketing, B2C usually moves first. Consumer brands test new formats, behaviors, and ideas in the wild – and when they work, B2B quietly borrows them. Throughout my career, I’ve made a habit of ste
The New Role of PR
Public relations is undergoing a quiet revolution. Where visibility once depended on getting a journalist’s attention or landing a mention in a trusted outlet, the new gatekeepers are algorithms - sp
Ai-Browsers Are Rewriting B2B Marketing - Is Your Content Ready?
Remember Mosaic and Netscape? Mozilla and Firefox? Even Internet Explorer’s awkward entrance into the browser competition? We’ve come a long way, but we’re now entering a new era. This time, it’s not
Write Readable and Searchable, With or Without Ai
When we talk about text today, the focus often lands on whether something feels ai-generated or not. But that’s a pretty flimsy way of looking at things. There have long been established measures and
How AI Is Revolutionizing Lead Scoring Models
Traditional lead scoring models often fall short in complex sales environments. This is where AI-driven lead scoring steps in, transforming gut-feel decisions into data-backed revenue engines. The Pro
Cut Your Content Cycle Time by 50% – Without Sacrificing Quality
The Hidden Cost of Slow Content Unfortunately, most content departments are anything but fast – slowed down not only by lack of workflows but also by language inconsistencies, translation bottlenecks,
From Beats to B2B: Why Your Content Should Evolve Like Music
In the AI Era, Outdated Content Hurts Your Brand – and Your Pipeline Search is changing. AI tools like ChatGPT, Copilot, and Google SGE are surfacing your old content, even the stuff buried deep on
LLMEO: Get Found by LLMs Before Your Competitors Do
Search has changed forever. Your future buyers are no longer typing keywords into Google. They’re asking AI assistants for recommendations, comparisons, and advice. If your brand, content, and insight
How to Generate Stunning Images with AI: A Beginner’s Guide
In the past, creating eye-catching visuals meant hiring an illustrator, a photographer, or spending hours in Photoshop. But, with the rise of AI image generation tools , anyone can craft breathtaking
From 3 to 300 Percent – The AI Effect Can Be Amplified
A recent study shows that using AI at work only leads to a 3 percent increase in efficiency. Compare that with how a single task can be boosted by up to 300 percent. There’s clearly room for improveme
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Nowhere Networks: From Under the Radar to Top of Mind
After identifying the need to accelerate visibility, sharpen messaging, and speak more directly to their diverse buying audiences, Nowhere Networks selected KontentPlus to lead a full-spectrum strateg
Introduction to Content Marketing ROI in B2B
Throughout my journey in the world of content marketing acronyms, one has always stood out: ROI. And yet, most companies either lack a shared definition, don’t measure it at all, focus on the wrong me
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