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Search has changed forever. Your future buyers are no longer typing keywords into Google. They’re asking AI assistants for recommendations, comparisons, and advice. If your brand, content, and insight
In the AI Era, Outdated Content Hurts Your Brand – and Your Pipeline Search is changing. AI tools like ChatGPT, Copilot, and Google SGE are surfacing your old content, even the stuff buried deep on
In the past, creating eye-catching visuals meant hiring an illustrator, a photographer, or spending hours in Photoshop. But, with the rise of AI image generation tools , anyone can craft breathtaking
A recent study shows that using AI at work only leads to a 3 percent increase in efficiency. Compare that with how a single task can be boosted by up to 300 percent. There’s clearly room for improveme
På KontentPlus får vi ofta frågor av teknisk karaktär. Det finns en – ofta befogad – oro kring säkerhet och integritet när det kommer till AI. De flesta företag har också investerat i AI på något sätt
After identifying the need to accelerate visibility, sharpen messaging, and speak more directly to their diverse buying audiences, Nowhere Networks selected KontentPlus to lead a full-spectrum strateg
Throughout my journey in the world of content marketing acronyms, one has always stood out: ROI. And yet, most companies either lack a shared definition, don’t measure it at all, focus on the wrong me
Not every company has the team to support today’s marketing demands. Whether you’re running lean by design or simply growing faster than your headcount, you’re not alone. The lack of a full marketing
We work with AI every day, and we’ve seen where it accelerates results and where it falls short. This article offers a straightforward look at what AI can and can’t do in practice, and how to use it e
Search is changing. AI-powered tools like ChatGPT, Google SGE, and DeepSeek now deliver direct answers instead of just ranking pages. SEO gets you seen on search engines, but AEO (Answer Engine Optimi
Now I am talking to my audience. Yes, I am talking to you. I think you are interested in how to split up your messaging so it better suits the people who need it. I think you are my perfect reader bec
Having great audience insights is one thing — using them effectively is another. It’s about staying ahead with real-time insights, using AI-powered adaptability. The key is to make audience profiling
A well-structured white paper informs, persuades, and builds trust with your audience. It should present a clear problem, provide valuable insights, and offer a well-supported solution. Here’s how to
A “Jobs to be Done” (JTBD) landing page is designed to address a specific problem your audience is trying to solve. Instead of focusing on product features, it highlights the desired outcome—what your
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