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How to Get More Leads with AI
Content is the foundation of lead generation — now and in the future. As digital buying journeys become more independent, decision-makers rely on high-quality, relevant content to guide their choices.
Nowhere Networks: From Under the Radar to Top of Mind
After identifying the need to accelerate visibility, sharpen messaging, and speak more directly to their diverse buying audiences, Nowhere Networks selected KontentPlus to lead a full-spectrum strateg
Introduction to Content Marketing ROI in B2B
Throughout my journey in the world of content marketing acronyms, one has always stood out: ROI. And yet, most companies either lack a shared definition, don’t measure it at all, focus on the wrong me
No Marketing Team? No Problem
Not every company has the team to support today’s marketing demands. Whether you’re running lean by design or simply growing faster than your headcount, you’re not alone. The lack of a full marketing
AI in B2B Content Marketing: The Reality Check
We work with AI every day, and we’ve seen where it accelerates results and where it falls short. This article offers a straightforward look at what AI can and can’t do in practice, and how to use it e
Search is changing: Key differences between SEO and AEO
Search is changing. AI-powered tools like ChatGPT, Google SGE, and DeepSeek now deliver direct answers instead of just ranking pages. SEO gets you seen on search engines, but AEO (Answer Engine Optimi
Audience Research & Market Segmentation
Now I am talking to my audience. Yes, I am talking to you. I think you are interested in how to split up your messaging so it better suits the people who need it. I think you are my perfect reader bec
Smarter Audience Profiling with AI & Automation
Having great audience insights is one thing — using them effectively is another. It’s about staying ahead with real-time insights, using AI-powered adaptability. The key is to make audience profiling
How to Write an Effective White Paper
A well-structured white paper informs, persuades, and builds trust with your audience. It should present a clear problem, provide valuable insights, and offer a well-supported solution. Here’s how to
What is a Jobs to be Done – Landing Page?
A “Jobs to be Done” (JTBD) landing page is designed to address a specific problem your audience is trying to solve. Instead of focusing on product features, it highlights the desired outcome—what your
Best Practice for White Paper
A white paper should drive thought leadership, support business decisions, and fit seamlessly into a data-driven marketing ecosystem. AI and automation are transforming white papers from static PDFs i
B2B Content Production, Content Development & Creative Asset Creation
Content strategies and assets that align with your brand’s voice, resonate with your audience, and deliver real impact. From blog posts and whitepapers to podcasts, we help you navigate the growing de
AaaS is the New SaaS or What is the Future?
Will AI agents replace traditional business services? Are we headed towards Agents as a Service instead of Software as a Service ? Microsoft’s CEO hinted at this in a podcast. There’s likely some t
Why Are White Papers Important in B2B Marketing?
White papers build credibility by offering in-depth insights, research, and data-backed arguments. In B2B marketing, where decision-makers rely on facts and expertise, a well-crafted white paper posit
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