Published: May 27, 2025
0 min read
Author: Jonas Ander
In the past, creating eye-catching visuals meant hiring an illustrator, a photographer, or spending hours in Photoshop. But, with the rise of AI image generation tools, anyone can craft breathtaking visuals using just a few words. Whether you’re a content creator, marketer, or just a curious tinkerer, here’s everything you need to know to get started.
AI image generation is the process of turning a text description into an image using machine learning models. These models have been trained on billions of image-text pairs and can now visualize anything from “a cat in space wearing a tuxedo” to “a minimalist flatlay of a desk setup under morning light.”
Popular tools include:
DALL·E 3 (by OpenAI): Easy to use and integrated into ChatGPT and Bing.
Midjourney: Known for its artistic, cinematic style (runs via Discord).
Canva AI: Ideal for marketers who want integrated editing and layout.
Your prompt is the magic spell. The better you describe your image, the more accurately the AI can render it.
[Subject] + [Context/Scene] + [Style] + [Mood/Lighting] + [Size]
Example: “A cozy Scandinavian cabin surrounded by snowy pine trees, warm golden hour lighting, photorealistic style, 16:9”
Tips:
Be specific: "a sleek modern office" is better than "an office"
Mention style: Use terms like digital painting, 3D render, watercolor, or cinematic
Consider aspect ratio: Some tools allow 16:9 for hero images or banner designs
AI is powerful but far from perfect. You need to:
Regenerate with varied wording
Add exclusions like “--no text” or “no watermark”
Combine prompts: Blend elements from two prompts for originality
The best creators treat this like photography: shoot, review, tweak, and repeat.
Using AI for images? How you build it depends on what you need it to do – moderation, generation, tagging, search or analytics all require different approaches.
At KontentPlus, we’re expanding our platform with brand filters, style matchers, and a new UI for review and curation.
Curious how it works? Fill in the form here to learn more.
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