Editorial Planning & Architecture
Random acts of content do not add up. We build the editorial architecture, topic clusters and pillar pages, then a calendar that turns strategy into a steady, repeatable output.
This is what lets a small team publish like a large one, and what makes search and AI engines treat you as an authority on your topics.
What's Included
- Topic clusters – the themes you want to own, mapped to pillars and supporting pieces.
- Pillar pages – the definitive pages that anchor each cluster and earn links and citations.
- Editorial calendar – a prioritised plan tied to business goals, not a wish list.
- Briefs and workflow – repeatable briefs so quality does not depend on one person.
How It Works
The architecture plugs into your content operation: briefs, approvals and findable assets, so planning turns into shipped, on-brand content week after week.
Frequently Asked Questions
- How far ahead do you plan?
- Far enough to be deliberate, loosely enough to react. Typically a rolling quarter with room for timely pieces.
- What is a pillar page?
- A comprehensive page on a core topic that supporting articles link to, built to rank and to be cited by AI answer engines.