Services · Strategy & Direction

SEO & AI-Visibility Strategy

Buyers increasingly ask an AI assistant before they ask Google. We build the strategy to be findable and citable in both: classic SEO plus answer-engine optimisation.

That means structured, authoritative content and the technical signals that let engines quote you as the source.

Let's talk

What's included

Query and entity mapping

the questions and topics you must own across search and AI.

AEO structure

content and markup built so answer engines can lift and cite it.

Technical foundations

indexing, schema and site signals that make you legible to machines.

Authority plan

the proof and off-site signals that make citations stick.

How it works

We combine an SEO and AEO audit with your editorial architecture, then run it through the operation so visibility is built in, not bolted on. See our thinking in the insights below.

Frequently asked questions

What is AEO?

Answer Engine Optimisation: making your content the source an AI assistant quotes when it answers a buyer's question.

Is SEO still worth it?

Yes. Search and AI answers draw on the same signals; strong SEO is the foundation AEO builds on.

Related, in Strategy & Direction

Content & Messaging StrategyPositioning, Category & NarrativeAudience & ICP, Buyer JourneysEditorial Planning & Architecture
Back to Strategy & Direction

Let's talk

Twenty minutes to see the system underneath

We map your current setup and show you the system underneath.