Audience & ICP, Buyer Journeys
Content only works when it is aimed. We define your ideal customer profile, the people inside the buying group, and the journey they take from first touch to signed.
Then we map content to each stage, so you are producing what actually moves a deal, not just what fills a calendar.
What's Included
- ICP definition – the firmographics and signals that mark a good-fit account.
- Buying group – the roles that influence the decision and what each one needs.
- Journey mapping – the stages from unaware to committed, and the questions at each.
- Content-to-stage map – which asset does which job, so nothing is made without a purpose.
How It Works
We combine your sales knowledge with market research and your analytics. The map becomes the brief for the editorial plan, so production is always pointed at pipeline.
Frequently Asked Questions
- What if we sell to several personas?
- We prioritise. Most teams have one or two profiles that drive most of the pipeline, and we aim the operation there first.
- Do you use our CRM data?
- Where it exists, yes. Where it does not, we start from sales interviews and market signals and tighten as data comes in.