As in the London subway, Mind the Gap! Identifying and addressing content gaps is no longer optional in the B2B context — it’s essential. Content Gap Analysis uncover weaknesses in your current strategy and turn them into opportunities for meaningful engagement and growth.

From Insight to Action

Traditional audits often stop at diagnosis, leaving teams to figure out solutions on their own. Content Gap Analysis takes it further, offering actionable strategies that directly address identified weaknesses.

“With AI support, we achieve near 100% coverage in identifying content gaps, transforming the analysis into a highly actionable and invaluable tool for strategy and growth”, says Ola Nilsson at Kontent Plus.

A Holistic Perspective

Success lies in understanding not just what’s missing, but how it impacts your goals. The analysis covers keyword and SEO insights to connect your content to your audience’s needs, competitor benchmarking to understand how others succeed where gaps may exist, and audience alignment to ensure messaging resonates with decision-makers at every stage.

Built for B2B Growth

This approach is particularly valuable for businesses navigating complex buying journeys, where targeted and relevant content makes all the difference. Whether optimizing for ROI-driven CMOs, growth-focused CEOs, or hands-on digital marketers, the strategy adapts to each audience’s needs.

Mind the Gap

Just like the iconic warning in London’s Underground, content gaps can trip up even the best strategies. A thorough analysis ensures your content plan is steady, relevant, and impactful, keeping your brand on track and ahead of competitors.

With data-driven insights and a focus on practical solutions, Content Gap Analysis empowers teams to close the gaps and create content that truly connects.