AppLovin: The Next TikTok?

AppLovin, known for mobile-game ads, is now expanding its AI-driven advertising beyond gaming. Analysts are even comparing it to TikTok in terms of digital ad impact.

Its AI helps advertisers target users more effectively, and now it’s moving into e-commerce. But what about B2B? Marketers are always looking for better ways to reach the right audience. If AppLovin’s AI can work for consumer brands, could it also help B2B companies improve ad targeting?

SaaS, fintech, enterprise services—there’s plenty of room for smarter, more precise ad placements. If AppLovin’s model works, it might offer an alternative to LinkedIn and Google for business marketing.

Who’s going to try it first? At Kontent Plus, we always help you find the right tools to optimize your content strategy and stay ahead in digital marketing. Contact us here!