Jan 16, 2025
The New Way of Searching Crushes Google
“Just book me a g-dam hotel…” That’s how the debate article starts that we wrote in Dagens Industri. What follows is a look at the shift from Google as we know it to Answer Engine Optimization (AEO) — a must-adopt strategy for all of us in the B2B world.
The days of sifting through ads and fluff-filled pages for the one answer you need in endless Google search results are numbered. Enter the era of Answer Engine Optimization (AEO) — a smarter, faster way to connect people with what they want, when they want it. Unlike traditional SEO, AEO isn’t about ranking higher; it’s about giving clear, conversational answers that solve problems.
Challenges Google’s dominance
As AI-driven tools like ChatGPT reshape how we search and interact, users expect direct, personalized responses. This shift challenges Google’s dominance, pushing businesses to adapt or risk irrelevance. AEO combines strategy, authenticity, and cutting-edge AI to create trust, deliver results, and position brands as thought leaders.
And we also mention that SEO isn’t dead—it will just have to coexist with the newer acronym, AEO.
Curious how AEO works and why it might just upend Google’s reign? Read more in our debate article on Dagens Industri — about your next step in future-proofing your content strategy. Or have a chat over a cup of coffee with us at KontentPlus.