Should a CEO Produce Content?

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The digital revolution has fundamentally changed B2B sales. 70-80% of the buying journey is digital, and as a CEO, you must ask yourself:

“Do you still see content and digital channels as just a ‘marketing issue’?”

Content is no longer just marketing material—it is the soul of your company. It is through content that your values, vision, and expertise are expressed. When potential customers evaluate your company, it’s your content that shapes their first—and often decisive—impression.

Do you want to be perceived as Coco Chanel or Kmart?

Now, we stand on the brink of the next paradigm shift. AI-driven search is revolutionizing how B2B buyers find and assess vendors. Companies without a solid foundation of high-quality, strategic content will become invisible.

This isn’t about CEOs producing all content themselves. It’s about owning the strategy behind this critical function.

Start today. Sit down with your content team. Discuss the strategy. Share your insights. Be the thought leader your customers expect you to be.

Or — contact Kontent Plus for a flying start.