AI Adoption in Marketing and Sales Tripled

A study by AI at Wharton revealed that AI adoption in marketing and sales tripled from 20% in 2023 to 62% in 2024, indicating a significant shift towards AI-driven strategies in these areas.  

Why? Businesses need faster, smarter ways to create content, connect with customers, and drive sales. AI helps with that — whether it’s automating emails, personalizing Linkedin messages, or generating content.

“The novelty phase is over. We’re now starting to see the integration of AI into various business processes, as companies look to unlock its long-term value across the enterprise”, says Stefano Puntoni, Sebastian S. Kresge Professor of Marketing at the Wharton School and Co-Director of AI at Wharton.

We at Kontent Plus create content that’s needed – aligned with the strategy. And of course we tweak and develop the strategy with AI support to keep it on top, and up to date.