80% Faster – AI Is Changing B2B Content Timelines

According to a recent report from McKinsey, companies that have integrated generative AI into their content operations have seen an 80% improvement in speed-to-market. For B2B organizations where timing can mean the difference between winning and losing a deal, this is significant.

Decision-makers are increasingly independent in their research, often evaluating vendors long before making contact. Being first with a relevant whitepaper, a case study, or a regionalized landing page has a competitive advantage.

Generative AI makes it possible to extract insights from complex, unstructured data sources like documents, images, and flat files. By organizing this information into clear, usable formats—such as lead summaries or opportunity overviews—it helps teams make faster, more informed decisions and prioritize their next best actions with confidence.

 “B2B commercial leaders in construction materials, shipping, chemicals, or petrochemicals companies were disproportionately more enthusiastic about this compared with others”. From The B2B Pulse Survey.

The Operational Bottleneck

Traditional content workflows—strategizing, drafting, editing, approval—often take weeks, sometimes months. Gen AI, when embedded into a structured workflow, helps collapse this timeline dramatically. Early adopters are moving from idea to publication in days.

Speed With Structure

But speed isn’t everything. The value lies in strategic speed: delivering the right message, to the right person, at the right time. That’s where blending AI with human input—editors, strategists, brand experts—becomes essential.

“Embeds strategy into every content piece”

Speed from Workbench

KontentPlus makes this possible through its bespoke AI-powered Workbench, built specifically for B2B content teams. It’s a system that embeds strategy into every content piece. By combining generative AI with industry-specific editors and a structured planning process, the Workbench ensures that each asset—whether it’s a blog post, case study, or landing page—is aligned with brand, buyer journey, and business goals from day one.