Screen Usage Will Soon Be a Nearly Forgotten Concept

As we know it, googling products and services is almost over. We’re entering the “ask AI” era. And for that, screens as interfaces are barely needed at all. In many areas, websites as we used to know them are becoming entirely unnecessary. You want answers to your questions — you don’t want to stare at a bunch of screens.

To be fair, screens will still be around for quite a while. We do enjoy looking at certain things: films, illustrations, sometimes reading a text. But in many cases, the screen itself is really just a construct — a detour between us and what we actually want.

Take this example: imagine you work with automated packaging machines for the food industry. You want the best machines. They need to handle specific volumes, meet detailed requirements, and tick a long list of technical boxes. But whether that information is presented on a screen with beautiful colors, typography, and animations has no real value in itself. In fact, it’s completely irrelevant. You want machines that fit, perform, and are exactly right for your operation — you don’t want to watch a cinematic product video on a website.

You want the specifications. You want to make the right purchasing decision. And with an interface designed purely to ensure that — without necessarily showing anything on a screen — you can absolutely feel confident in your choice. If the data and information are delivered well, this could very well become the standard way things work going forward.

If you are into sales –  you’ll need a new  information distributor

As a company selling products or services, you’ll need an information distributor that communicates your data to what we somewhat casually call AI or the LLMs. You’ll need this information to be structured, consistent, and readable for LLMs.

As mentioned, some screens will remain. That applies both in B2B and B2C. But only where they’re truly justified. The screen itself isn’t inherently magical. We don’t want endless scrolling — we’d rather have conversations, or something closer to that. Exactly what these interfaces will look like is still unclear, and I’m genuinely excited to see where this goes.

And naturally, this shift will hit private life as well. Soon, the complaints about young people spending too much time on screens will drop dramatically. Entire categories of services will move toward completely different interfaces (although first-person shooter games as holograms may still take a while). Kids will understand this first, the moment it becomes possible. And the companies that understand it early are already building for this transition right now.

P.S. If you think about it — do you still Google the same way you used to, or do you mostly read the AI summary at the top?

/Ola Nilsson

(LLM) Answer Sites

A specialized service that produces LLMEO-secured content at scale, designed to create visibility in LLM-based search environments. The service continuously generates highly targeted and automated information assets based on an evolving jobs-to-be-done framework.

The content is also published as standard web pages, although hidden from traditional site navigation structures. These pages remain accessible and useful for human visitors, but their primary purpose is to distribute structured, optimized information to large language models.

The method itself is already established in principle – similar to SEO landing pages – but the new concept, Answer Sites, is introduced to emphasize that the content is specifically optimized for LLM discovery and retrieval rather than traditional search indexing.

When AI asks, your sites answer.

Talk to us at KontentPlus how to work with this for your company.