Jonas Ehne
Jonas has built and run sales intelligence companies for nearly 20 years. He founded Goava and was its CEO for seven years.
LinkedIn jonas.ehne@kontentplus.comWhy we exist
One wall, seen from every direction
Not a pitch we came up with. A pattern that kept turning up, long before it became a company.
01
Different backgrounds, one recurring wall
Building companies, running media, leading sales teams, automating the parts nobody wanted to do by hand – different jobs, the same wall every time: good marketing that depended entirely on who stayed late that week.
02
The moment the technology caught up
AI stopped being a novelty and started being able to actually hold a brand – its facts, its voice, its history – and keep it straight deliverable after deliverable. That was the opening: not another tool to add to the pile, but a way to finally build the system underneath the content, not just the content itself.
03
We built it for ourselves first
Before we sold it, we ran it – on our own marketing, in production, for eighteen months. Every shortcut we were tempted to take, we had to live with ourselves. What's left is what actually held up.
04
Then we grew it with the clients who trusted us early
The system didn't stay ours for long. The companies who bet on us early each pushed it somewhere we hadn't gone – a new market, a new channel, a brand we had to learn from scratch. We built smarter because they made us.